"Why should I put my company online? We'll never do business over the web?"

While it may be true that you may not ever sell any goods online, it is not true that your company does not need to be online. The Internet is more than just a neat "technotoy" that is all flash. The internet is the customer service vehicle of the future. Unlike your physical store the internet never closes. Having a web presence means your customers can get information about your goods and/or services 24 hours a day, 7 days a week. Whether you sell cars or necklaces the Internet can help you increase your clientel, keep your existing customers happy and maybe even save/make you some money.